Coop Branding

Coop Art Classes is a fictional organisation that offers art classes designed specifically for primary students. The logo and brand application were developed based on four important concepts: being friendly, colourful, creative, and environmental.

The aim is to show how Coop provides art classes for primary students in a friendly manner, encourages colourful thinking, enriches creativity, and connects art with the environment by collaborating with a chicken farm they have.

The colour combination of green and light blue represents the environment, yellow and pink symbolize friendliness, and red is for the chicken comb and the love of art and the environment, creating a colourful overall look.